In SEO, cannibalization occurs when numerous pages on a website compete for the same or related keywords in search engine results. This might cause search engines to become confused when deciding which page to rank higher, and it can also dilute the overall authority and relevancy of the website's content.
When a website has many pages targeting the same keyword or topic without a clear differential in content, purpose, or target audience, cannibalization can develop accidentally. As a consequence, search engines may struggle to discern which page is the most relevant and useful to display to people, affecting the website's overall exposure and ranking.
How to solve the cannibalization issue
- If you have many pages targeting the same keyword, try combining them into a single, complete page that gives the most important and relevant information on the issue.
- Implement canonical tags to identify which page is the preferred version when comparable material appears on many pages. This assists search engines in determining which page to prioritise.
- Make sure that each page has distinct and valuable information that addresses different areas of the issue or caters to different user intentions.
- Use internal linking strategically to direct users and search engines to the most appropriate page based on their purpose.
- Use unique titles and Meta descriptions for each and every page.
- Contact us today to learn more about how we can help you fix canonical issues.
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